Références de WIKINDX

Ouvrage: Clé de citation BibTeX:  Whaley1961
Barton Whaley, 1961, Word-of-mouth communication in the chinese communist army, Washington, American University, Special Operations Research Office, Special Warfare Research Division. http://www.dtic.mil/docs/citations/AD0327861.
Ajoutée par: Lepage 2013-04-25 01:26:48
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Catégories: General
Creators: Whaley
Editeur: American University, Special Operations Research Office, Special Warfare Research Division (Washington)

Number of views:  307
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Résumé
"[...] Recognizing the need for research which could apply the accumulating knowledge of informal word-of-mouth communication to the needs of psychological operations, the Army requested SORO to undertake Project PROPIN, a series of studies of word-of-mouth communication in various countries. [...]" (Foreword).
Ajoutée par: Lepage

 
Informations supplémentaires en ligne :
http://www.dtic.mil/docs/citations/AD0327861